Savings And (mis)Trust Video By XPLANE Ranks No40 On YouTube`s Weekly Education Favorites

Released on: October 24, 2008, 12:29 am

Press Release Author: Ann Smith

Industry: Financial

Press Release Summary: Savings and (mis)Trust video by XPLANE ranks #40 on YouTube's
weekly Education Favorites; 20,000 viewers watch four-minute video visually
explaining the subprime mortgage crisis.

Press Release Body: Portland, OR, October 24, 2008 -- XPLANE, a global information
design consultancy, created "Savings & (mis)Trust" - a four-minute animated movie
clearly explaining the flawed subprime mortgage lending practices that fueled the
current economic crisis in the United States. Since releasing the video on Oct. 9,
it has generated more than 20,000 views on YouTube and is ranked as last week's 40th
favorite education video. In addition, it is the 16th, 23rd and 98th most viewed
education video in Mexico, Spain and Hong Kong respectively. The piece can be viewed
at www.xplane.com/subprime.

"We're very excited by the positive response to 'Savings & (mis)Trust' over the past
week," said Parker Lee, vice president of business development and marketing at
XPLANE. "This video is a clear example of what XPLANE does for our clients every day
in simplifying the complex through the use of visual thinking and design. We look
forward to many more productions as creative as this one."

The four-minute movie takes viewers through the process, starting in 2000 and ending
in current day, detailing the roles that home buyers, mortgage lenders, banks,
financial institutions and ultimately asset backed securities played. The production
was created by XPLANE's renowned information design team using Cintiq technology by
Wacom to allow for live and still animation, and voiceover.

With an innovative visual, multidisciplinary methodology, XPLANE is unique because
it applies both left and right-brained approaches to develop fresh solutions to
challenging communication problems. This approach accelerates understanding, which
drives actions and results. Companies have hired XPLANE to motivate employees, drive
sales, convince decision makers and improve processes. XPLANE won a bronze medal in
2008 at the 16th Malofiej International Infographics Awards, known as the most
important and respected infographic contest in the world.

Earlier this year XPLANE created an infographic detailing how Barack Obama is the
first major candidate to decline participation in the public funding system because
of the support he has garnered through online social networks. The work has been
viewed nearly 12,000 times and can be downloaded at http://www.xplane.com/obama/

About XPLANE
Founded in 1993, XPLANE is an information design consultancy that drives better
results for many of the world's leading corporations including Microsoft, Intel,
Nokia, U.S. Department of National Intelligence, U.S. Marine Corp., Nike and BP
through visual thinking and design. XPLANE offers clients unique and personalized
service through its employees' diverse backgrounds and areas of expertise, including
journalism, consulting, technology, marketing, training, illustration, interaction,
process improvement, information design and architecture. Global XPLANE headquarters
are in Portland, OR USA; European offices are based in Madrid, Spain and a third
office is located in St. Louis, MO USA. For more information about XPLANE, visit
www.xplane.com or call (866) 750-6467 (USA) (34) 915 635835 (Spain).
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com/)

Web Site: http://www.xplane.com/subprime

Contact Details: Contact:
Ann Smith
XPLANE
926 NW 13th Ave Suite 220
Portland, OR 97209
503.467.7771
asmith@xplane.com
http://www.xplane.com/subprime

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